AI Agent PRD Falsification Kit — force a written PROCEED / REPOSITION / DEFER / KILL verdict on one product idea in 60–90 minutes, before that idea eats a week, a month, or an entire quarter.
Weak product ideas do not die because they are examined too harshly. They survive because they are examined too politely.
You can scaffold a product in a weekend, generate interface copy in an hour, and produce a respectable landing page before lunch. None of that is evidence of demand. Fast execution changes the shape of waste — it does not remove waste.
This pack exists to interrupt the sequence where smart builders keep shipping bad ideas: a clever mechanism in search of a job, a buyer named too broadly, research that becomes confirmation theater, a polished PRD that arrives before any verdict has been earned. By the time the PRD exists, the idea is already sunk cost.
Kill Your Product Idea First is a compact decision kit built for one job: forcing a defensible verdict on a product idea in 60 to 90 minutes. The verdict is one of four words: PROCEED, REPOSITION, DEFER, KILL.
You bring one real idea, a printable scorecard, and the willingness to write KILL. The pack carries the discipline.
The four failure patterns that let weak ideas survive into the build phase. Why fast execution makes the problem worse, not better.
Validation tries to pass the idea. Falsification tries to fail it. How the change in posture changes which evidence you take seriously.
Buyers are decision-makers under pressure. A painful job is not a topic. The minimum precision you need before research means anything.
Look for absence, not presence. Free saturation as a kill condition. Buyer-intent absence as evidence. Category confusion as false optimism.
The weighted 1–5 scorecard, three hard kill rules that override the number, and the verdict bands (PROCEED 64–85, REPOSITION 48–63, DEFER 40–47, KILL 0–39).
Existing work should usually count less than you want it to. How to separate reusable assets from emotional attachment. The cleanest way to stop.
Seven-day gate for early honesty. Fourteen-day gate for repeatable market truth. What gets ignored without a written gate.
Idea intake, buyer pain map, alternative landscape, disconfirming evidence log, free saturation check, buyer intent log, scorecard, sunk-cost audit, 7-day gate, 14-day gate. Plus a KILL (25/85), a REPOSITION (58/85), and a PROCEED (68/85) worked end-to-end with the math shown.
"Why smart builders still build bad products" — the four failure patterns and the hidden cost of weak ideas. Read in 5 minutes. If the register matches what you want, the rest of the book continues at the same pace.
The framing is sharpened for AI builders because cheap execution makes the falsification gap especially dangerous. The workflow itself works for any digital product idea — SaaS, info product, plugin, app, service.
No. It forces you to write down a defensible verdict on one idea at a time. The decision stays yours; the rationalization is no longer free.
The scorecard is one input. Three hard kill rules sit above it, and a written rationale is required for any verdict. The number stops you from drifting; the rationale stops you from gaming the number.
60 to 90 minutes for one idea, end-to-end, the first time. Faster after the second use as you internalize the prompts.
Then this is exactly the product for you. The sunk-cost audit template (08) is built for that case. Skim Chapter 6 first.
Yes — you can produce client-facing work using the templates. You may not transfer the original pack files to the client; each teammate or client who wants direct access needs their own license. See LICENSE.
Gumroad acts as merchant of record and charges EU VAT automatically for B2C buyers. Gumroad does not issue full B2B VAT invoices in the form some EU companies require for input-VAT reclaim. If you need a formal VAT invoice for company expensing, ask before buying.
Yes — v1.0 ships with EPUB, HTML, PDF, and the markdown source. Read in whichever format you prefer.
Discretionary 14-day refund window if you have not used the materials to produce a verdict, evidence log, scorecard, or derivative work, and have deleted all copies. Gumroad's standard refund policy applies as merchant of record. See terms and the LICENSE inside the pack for the full clause.
Because politeness toward weak ideas is the failure mode this pack exists to interrupt.
Kill Your Product Idea First — €49 one-time, single-seat license, lifetime v1.x updates, 14-day discretionary refund.